The Africa Hub was established in 2020 during the greatest challenge the travel industry has known. In this time of crisis there was a step change in the value of online connection and learning.
Anita Powell, Founder & MD of specialist Africa representation company, Small World Marketing and a former Chair of the African Travel & Tourism Association (ATTA®) recognised that there was an interest in continent wide, country specific destination information and the concept of The Africa Hub was born.
Partnership is key to the project, and a continent-wide network of experts give their knowledge and experience, forming an integral part of this invaluable resource. An Advisory Panel of industry specialists help advise and shape, and future plans include a roll-out of other Hubs worldwide, including The South America Hub and The Middle East Hub.
The Africa Hub is managed by Anita and her small team, out of Bath, England.