Often described as “a world in one country” South Africa indeed boasts more than its fair share of the finer things to be found on this planet. Its natural assets lend itself both to classic ‘big five’ safari and to either breath-taking, remote coastal experiences or an evolved, cool beach scene. Historically, its exceptional climate and stunning topography led to the development of graceful winelands as well as one of the most beautiful urban settings to be found in the world. A sophisticated hospitality scene is centred around globally renowned cuisine, wine and culture. For first-timers to Africa, South Africa is an obvious choice for many good reasons - whether looking for a destination that’s great for families or one that offers a cool, urbane sophistication – it truly offers something for everyone.
"South Africa can be overwhelming to sell due to the sheer variety of locations and accommodation options. This SA information sharing partnership between SWM and New Frontiers is invaluable in helping to inform & enthuse aficionados and non-specialists alike.”